Don’t Dream It. Be Part of It - We are hiring!

View open positions

Pininfarina Design

Harmony and elegance melted together in a true piece of art. Pininfarina design surrounds the driver in the “Sportiva” eClassic simulator.

  • 31 January 2023
Pininfarina Design image

Register to unlock this article

Signing up is free and gives you access to hundreds of articles and additional benefits. See what’s included in your free membership. See what's included in your free membership.

Already have an account? Log In

Latest News

Where Architecture Ends and Imagination Begins.  The Roarington Art Center unveils its vision at Art Basel image
roarington badge
INSIDE
Jun 24, 2025

Where Architecture Ends and Imagination Begins. The Roarington Art Center unveils its vision at Art Basel

In a world increasingly mediated by screens, the Roarington Art Center dares to ask: What if the screen itself became sacred space?

Kimi Räikkönen Joins Roarington: The Iceman Drives with the Classic Cars World into the Future image
roarington badge
INSIDE
Oct 17, 2024

Kimi Räikkönen Joins Roarington: The Iceman Drives with the Classic Cars World into the Future

Roarington is thrilled to announce a new partnership with none other than Kimi Räikkönen, the legendary Ferrari Formula One World Champion. The “Iceman”...

Roarington and Mercedes-Benz Heritage Unite to Bring Classic Cars into the Digital Era image
roarington badge
INSIDE
Oct 17, 2024

Roarington and Mercedes-Benz Heritage Unite to Bring Classic Cars into the Digital Era

Roarington and Mercedes-Benz Heritage GmbH are partnering to create a digital twin of the Mercedes-Benz Museum, allowing classic car enthusiasts to explore iconic...

Roarington brings the excitement of classic cars to the World Economic Forum in Davos image
roarington badge
INSIDE
roarington badge
SIMULATOR EVENT
Jan 21, 2024

Roarington brings the excitement of classic cars to the World Economic Forum in Davos

Roarington wowed Davos with its virtual classic car world at the World Economic Forum. In collaboration with Digital Switzerland, Roarington showcased the perfect...

A prestigious and stimulating award, the Red Dot for Roarington image
roarington badge
INSIDE
Nov 23, 2023

A prestigious and stimulating award, the Red Dot for Roarington

Roarington, a Red Dot awardee, merges reality and imagination, offering an immersive experience where classic cars come alive in a dynamic virtual world....

Bernina Gran Turismo 2023. Roarington takes the spotlight image
roarington badge
INSIDE
Sep 21, 2023

Bernina Gran Turismo 2023. Roarington takes the spotlight

Simulators test emotions of classic car racers at St. Moritz's Bernina Gran Turismo. Roarington's virtual practice aids real race performance and reduces CO2...

Latest Stories

Heroic Max Verstappen to Take On the 24 Hours of the Nürburgring

May 9, 2026

Heroic Max Verstappen to Take On the 24 Hours of the Nürburgring

Max Verstappen joins 161 cars at the 24h Nürburgring on 16 May, chasing a brutal Nordschleife dream far from the polished world of...

Villa d'Este and Lake Como Ready to Surprise on the 16th and 17th of May

May 9, 2026

Villa d'Este and Lake Como Ready to Surprise on the 16th and 17th of May

The 2026 Concorso d'Eleganza Villa d'Este unveils 8 themed classes, from pre-war opulence to Swinging Sixties GTs, on Lake Como May 16–17.

A Century in Motion – Part 14: The 1980s, the Joy of Changing Everything

May 9, 2026

A Century in Motion – Part 14: The 1980s, the Joy of Changing Everything

The 1980s redrew the rules: Ferrari Testarossa, Renault Espace, Basquiat, Miami Vice — a decade of bold excess and liberated imagination.

Inside the World’s Greatest Classic Car Collections – Part 8: David MacNeil

May 9, 2026

Inside the World’s Greatest Classic Car Collections – Part 8: David MacNeil

David MacNeil, WeatherTech founder, leads a family legacy uniting elite car collecting, IMSA sponsorship, and motorsport success with Cooper and Devon.

Bonhams in Monaco: the Books Balance. Race Cars or Not

May 9, 2026

Bonhams in Monaco: the Books Balance. Race Cars or Not

Bonhams' 2026 Monaco sale at Villa La Vigie nearly doubled last year's hammer total, with a Lamborghini Sián, DTM legends, and a record-setting...