Welcome to Roarington
Heritage matters. We bring it to life.
Who we are
A living world of automotive culture and beyond.
Where heritage, cars, racing, art and design meet. Roarington brings extraordinary people, places, collections and stories to life - creating experiences for a new generation, wherever they are.
Roarington World · Public launch · 12 October 2026 · Mauto, Turin
The 1000 Miglia Experience
Walk the piazza. Meet the cars. Take the wheel.
Five participating cars, an Italian piazza and the digital 1000 Miglia time trial. Preview opens with the public launch.
Opening Night starts at 5 pm CET.
What's happening at Roarington
Five premieres. One destination.
Experiences, museums and the collector's world open their doors this season - one by one. Take your seat.
PREVIEW1000 Miglia Experience
Racing Challenge
Mercedes-Benz Museum Experience
Roarington Art Center
Inside a Collector's World
Products
Own the icon. Drive the legend.
Digital Twins and the Roarington Simulators - the original, measured and driven.
Digital Twins
Every Angle, Verified.
From every surface to every proportion, the Digital Twin captures the car with precision and presence - turning a physical icon into a verified immersive counterpart.
Roarington Simulators
Classic Driving, Reimagined.
Vehicle character is calibrated from the original - engine, transmission, weight, sound - and prepared for simulator and selected driving experiences. The car you know, on roads still ahead.
Stories & news
From the Roarington Journal.
For a century, classic car culture has been carried by the people inside it - collectors, restorers, historians, drivers.
Roarington partner
Brands of the world, behind Roarington.
Roarington brings together iconic Brands, Museums, Events, Collectors, Artists and Creators in one curated Destination.
BRANDS
Together they form an ecosystem where extraordinary experiences come to life. Every new partner creates new reasons to discover, participate and return.
