The new Citroën logo as it stands today is an excellent insight into the strength and confidence of the brand, which has remained consistent throughout the company’s history.
Although many aspects of the Citroën car symbol have changed in the last few years, the chevron design (the two arrows) has remained a consistent part of the company’s identity.
The meaning behind these arrows is simple. The Citroën logo was designed by the founder of Citroën, who was responsible for patenting helical gears, which looked like little “V’s” turned upside down.
These shapes formed the design basis for all of the Citroën logos.
Citroën is known and respected internationally for its creativity and avant-garde style. It creates some of the most unique designs and styles when it comes to new cars. This is supercars.net archive of the Citroën history, the cars and the latest that is going on in terms of news and rumors.
Citroën is a French automobile brand founded in March 1919 by André Citroën. The company is owned by Stellantis since 2021 and was previously part of the PSA Group after Peugeot acquired 89.95% share in 1976. The company's head office is located in the Stellantis Poissy Plant in Saint-Ouen-sur-Seine since 2021 (previously in Rueil-Malmaison) and its offices, studies, and research in Vélizy-Villacoublay, Poissy (CEMR), Carrières-sous-Poissy, and Sochaux-Montbéliard.
Citroën established its reputation for innovative technology in 1934 with the Traction Avant, which was the world's first car to be mass-produced with front-wheel drive, four-wheel independent suspension, and unibody construction, omitting a separate chassis and using the body of the car itself as its main load-bearing structure.
In 1954, Citroën produced the world's first hydropneumatic self-levelling suspension system, and in 1955, they introduced the revolutionary DS, the first mass-produced car with modern disc brakes. In 1967, several of their models featured swiveling headlights that allowed for greater visibility on winding roads. Citroën cars have received various national and international awards, including three European Car of the Year awards.