Archive
30/03/2024
The Nostalgia of Forgotten Gods: Isotta Fraschini, Italy, 1900-1949
From pioneering luxury to post-war struggle, Isotta Fraschini epitomized automotive excellence. Racing triumphs, iconic designs, and global acclaim defined its legacy. Yet, economic turmoil led to its demise leaving behind a legacy cherished by collectors.
30/03/2024
The myth of Italian coachbuilders: Boano
Discover the legacy of Mario Felice Boano, an Italian coachbuilder who revolutionized car design and production post-WWII. From collaborations with Ghia to founding Boano Lavorazioni Speciali, his innovations shaped iconic cars.
23/03/2024
The myth of Italian coachbuilders: Italdesign
Giugiaro's career revolutionized automotive design with iconic cars like the Volkswagen Golf. His genius earned global acclaim, reshaping the industry and earning him titles like "most influential car designer of the 20th century."
23/03/2024
The Nostalgia of Forgotten Gods: Panhard & Levassor, France, 1886-1967
Discover the legacy of Panhard & Levassor, pioneers of automotive innovation. From the 'Systeme Panhard' to luxury saloons and Le Mans racing, their journey shaped the industry before merging with Citroën in 1965, leaving a timeless mark.
16/03/2024
The Nostalgia of Forgotten Gods: Frazer-Nash, UK, 1922-1957
The saga of Frazer Nash unfolds with a dreamer's pursuit, from cyclecars to Le Mans glory, intertwined with BMW and Bristol. A legacy of speed, ambition, and fleeting success, immortalized in post-war classics and cherished by collectors.
09/03/2024
The Nostalgia of Forgotten Gods: Edsel, USA, 1957-1960
In the 1950s, Ford launched Edsel to capture the mid-high market, but misaligned branding and consumer perception led to its swift demise. Today, it's a collector's item, prized for its rarity.
09/03/2024
The myth of Italian coachbuilders: Bertone
Explore Carrozzeria Bertone's pivotal role in shaping automotive design. From crafting horse-drawn carriages to iconic collaborations with Alfa Romeo and Lamborghini, delve into the legacy of Italian craftsmanship in the automotive industry.
03/02/2024
MAUTO and Roarington: one more big news. The digital twin of the Lancia D24 has arrived. Not to be missed.
Experience the legacy of Lancia's iconic D24, a symbol of 1950s motorsport glory, now showcased in Mauto's virtual showroom in Roarington. Explore its historic triumphs and timeless design in exquisite detail.
INSIDE
27/01/2024
The magic of MAUTO in the virtual showroom in Roarington
Explore the MAUTO Automobile Museum of Turin's rich history in Roarington's virtual exhibit, featuring the 1952 Alfa Romeo Disco Volante and the 1954 Fiat Turbina. Uncover the extreme aerodynamics of the Disco Volante. INSIDE
27/01/2024