Take a Spin in Roarington: The Next Chapter

The TCCT Forum 2024, held in Stuttgart at the Mercedes-Benz Museum, propelled Roarington into the future by announcing new features that promise unforgettable experiences. (Click here for more info https://roarington.com/media-house/news/roarington-and-mercedes-benz-heritage-unite-to-bring-classic-cars-into-the). This technological platform offers collectors and enthusiasts an entirely new way to experience the world of classic cars.

Cars from the past, the ones we've dreamed of and admired, are transformed into digital twins through detailed scanning of real vehicles, faithfully replicating every detail. By using advanced simulators that recreate the feel and handling of each vehicle, users can drive their digital replicas on famous tracks and scenic routes worldwide. It’s a thrilling experience for all but particularly special for the new generation, who, thanks to this technology, can explore classic cars in a sustainable, exciting environment, preserving history while inspiring the future.

In just over a year, Roarington's vision of a virtual reality increasingly overlapping with real life has attracted partnerships with international manufacturers, museums, and design studios eager to be part of this project. The first opportunity was within the Exhibition District. Renowned coachbuilders Pininfarina and Zagato, after designing Roarington's driving simulators “Sportiva” and “Elio Z,” were the first to showcase digital twins of iconic cars from their ateliers, like the 1960 Aston Martin DB4GT Zagato, the 1947 Cisitalia 202, and the 1970 Pininfarina Modulo. (Click here to discover the Roarington exhibitions: https://roarington.com/exhibition-district/highlights).

Soon after, MAUTO – the National Automobile Museum in Turin – joined, displaying three legendary cars from its collection in Roarington's virtual showroom, including the 1952 Alfa Romeo Disco Volante, the 1953 Lancia D24 that won the Carrera Panamericana with Fangio, and the 1954 Fiat Turbina powered by an aviation-derived engine.

But that’s not all. Just weeks ago, Roarington announced the arrival of Mercedes-Benz on this groundbreaking platform with a special exhibition of iconic vehicles from its Stuttgart museum, showcasing key chapters of the brand’s history. It's a complex program that promises many surprises. More exciting updates are on the horizon, with support from Ferrari’s last World Champion, Finland’s Kimi Räikkönen, who, as an ambassador, brings technical expertise and extensive motorsport experience to this thrilling new world of passion.

Now is the time to subscribe to the newsletter to stay up-to-date with all the exciting new features launching soon. Get the latest news and stories from the classic car world, as the Media House brings you weekly coverage of international auctions, along with rare stories from the world of automobilia and collecting.

And this is just the beginning. Stay tuned for more to come!