TCCT Forum 2024: Mercedes-Benz and Roarington Unite Heritage with the Digital Future

Seeing the two logos, both round and of the same size—one long associated with prestige, the other pointing to a future already among us—welcoming guests at the TCCT Forum in Stuttgart was an interesting prelude. The majestic Mercedes Museum, where the evolution of our civilization is depicted through cars since 1898, hosted this meeting, which became a showcase of the technological sophistication of the digital era. All of this took place under the iconic Mercedes three-pointed star, enclosed in a symbolic steering wheel. The other logo, inspired by a steering wheel as well and displaying Roarington’s “R”, is also tied to the great history of automobiles but with a significant difference: it brings them to life using tomorrow’s technology. As a digital revolution, it offers classic cars a new life—letting people discover, appreciate, and even drive them. This opportunity is available not only to enthusiasts but also to new generations who are already digitally native.