Pininfarina: Italian design becomes an immersive experience
03 January 2025 1 min read 1 images
Among the great names in automotive design, Pininfarina holds a special place thanks to its elegant, timeless lines-able to blend aesthetics and function in a balance that has given rise to true masterpieces. In Roarington’s virtual showroom, this extraordinary creative legacy finds an alternative dimension, where models are not simply displayed but returned in their most authentic essence through complete three-dimensional exploration. Each car is created from meticulous scanning that captures surfaces, proportions, and details with absolute precision, turning them into true digital twins. From the Cisitalia 202-considered one of the most beautiful cars ever made and celebrated at the MoMA in New York-to the visionary 1970 Pininfarina Modulo concept, each model represents a fundamental milestone in the brand’s evolutionary journey. Within the digital environment, users are free to follow the lines with their eyes and movement, open doors and hoods, peer into the interiors, and grasp their geometric harmony.
This mode of engagement-unthinkable in a traditional exhibition-makes it possible to appreciate decisive nuances of Pininfarina’s philosophy: purity of form, the constant dialogue with aerodynamics, obsessive attention to proportions, and the way light glides across surfaces. The most surprising moment comes when one virtually enters the cockpit: suddenly immersed in the space imagined by the designer, surrounded by materials, instruments, and atmospheres that define the model’s identity. It is a new way to understand not only how a car is made, but why every design choice was taken.
At Roarington, Italian design is no longer merely observed-it is explored, interpreted, and lived. A celebration of beauty and innovation that fully honors Pininfarina’s legacy.
