1000 Miles, 1000 Years: The Freccia Rossa goes digital

The heritage of the 1000 Miglia represents both a great commitment and a great responsibility for the Automobile Club of Brescia, its official guardian. The company created specifically for its organisation – and above all for image, marketing, and development – 1000 Miglia Srl, constantly looks to the future. As one of its recent CEOs, Alberto Piantoni, once said: “Our task is to think beyond race week and its 500 participants, always remembering that around the world there are countless people who would like to live this unique and extraordinary experience.”

The 1000 Miglia strategy has already proven its international reach, with events in the United States and the Middle East. Yet, as highlighted in The Key – Top of the Classic Car World, the thinking behind the collaboration with Roarington makes one thing clear. What truly attracts and seduces is the unmistakable taste of Italy.

The collaboration between 1000 Miglia and Roarington virtually recreates the most iconic passages of the “most beautiful race in the world", as Enzo Ferrari famously called it.

The historic re-enactment of the 1000 Miglia is attracting more young people and more women. They are drawn to the meeting of great tradition and contemporary experience. The event recalls the spirit of the Grand Tour. An adventurous way of discovering Italy’s wonders in the 18th and 19th centuries. Its format works well abroad and remains compelling. Yet one essential element is missing: memory. Those leading 1000 Miglia Srl know how powerful the Red Arrow symbol is. They also know how important the tens of thousands of spectators are. People who wave Red Arrow flags and greet the competitors as they pass.

The regularity re-enactment of the 1000 Miglia is an adventure that attracts enthusiasts from all over the world.

In his interview, Piantoni emphasised the new dimension the 1000 Miglia has reached. It lies in the encounter between participants and spectators. A true community. One that needs to exist beyond the annual event and offers a place to come together. Roarington unlocks this opportunity. Its universal platform brings together those who take part, those who dream of doing so, and those who simply love to watch and celebrate these magnificent cars.

Driving the 1000 Miglia on Roarington and tackling its demanding time controls is both an experience and a generator of desire. It allows people to imagine themselves there. Opening the 1000 Miglia to the world – both in reality and through virtual driving – creates a new Red Arrow. In Roarington, the digital twins of iconic cars come to life. How else could you define this vision if not “1000 Miglia, 1000 Years”? It is the future of a great past. A past capable of evolving with time, without ever forgetting its traditions and origins.

Roarington brings the 1000 Miglia time trial and regularity racing mode into the digital world. A major innovation that allows even more fans to connect with the race.