1000 Miles, 1000 Years. The Freccia Rossa goes digital

The heritage of the 1000 Miglia represents a major commitment and responsibility for the Automobile Club of Brescia, which acts as its guarantor. The company created specifically for the organization, but above all for its image, marketing, and development, named 1000 Miglia Srl, constantly looks to the future because, as one of its recent CEOs said, Alberto Piantoni, “our task is to look beyond the week of the race and the 500 participants, always remembering that there are many people around the world who would like to have this magnificent and unique experience.”
The 1000 Miglia strategy has already proven its international appeal with events in the United States and the Middle East, but reading The Key, Top of the Classic Car World, it is clear that the thinking behind the strategy that led to the collaboration with Roarington is that the “flavor of Italy” is what most attracts and seduces.

The collaboration between 1000 Miglia and Roarington virtually recreates the most iconic passages of the “Corsa più del Mondo” (Race of the World), as Enzo Ferrari liked to call it.

The re-enactment of the 1000 Miglia attracts more and more young people and women who love the combination of the event's great tradition and the pleasure of being in the present. The 1000 Miglia is a sporting event that evokes the ancient Grand Tour, that adventurous way of discovering the magnificence of Italy in the 18th and 19th centuries. Its formula, exported abroad, is valid and interesting but lacks one component: memory. Those at the helm of 1000 Miglia Srl know how important the symbol of the Freccia Rossa (Red Arrow) is and, equally important, the tens of thousands of people who wave the Freccia Rossa flags, greeting and admiring the competitors.

The 1000 Miglia regularity rally is an adventure to be experienced that attracts enthusiasts from all over the world.

In his interview, Piantoni emphasized how the new dimension that 1000 Miglia has taken on lies in the encounter between participants and spectators. A community that needs to go beyond the annual event and have a platform where it can come together. Roarington, with its universality, is an opportunity to bring together those who participate in the event, those who would like to do so, and those who love to see and celebrate the magnificent cars passing by. Not only that, but the experience offered by Roarington of driving in the 1000 Miglia and competing in the challenging time trials is, at the same time, an experience and the creation of the desire to be there.
The opening of the 1000 Miglia to the world, both through reality and through virtual driving in Roarington, with digital twins of the most famous cars that have participated, proposes a new Freccia Rossa that looks far ahead. How else to define it if not “1000 Miglia, 1000 Years”? This is the future of a great past capable of adapting to the times without ever forgetting tradition and origins.

Roarington brings the 1000 Miglia regularity special stages to the digital world for the first time. A great innovation that brings even more fans closer to the race.