Kimi Räikkönen Unscripted: Exclusively in The Key 2024/2025

Kimi Räikkönen, the last driver to bring Ferrari the World Championship title, has many interests today. Among them, his main concern is to follow his young son Robin into a promising karting career. This interest, beyond affection, reveals his ever-present passion for motorsport.
Kimi still has millions of fans online for his unique approach to racing — not forgetting his participation in the World Rally Championship and the American NASCAR series — unique because he never conveys emotion. Kimi is loved for his normality, for always being himself.

Kimi Räikkönen was the last Drivers' World Champion with Ferrari in Formula 1 in 2007.

The Key wanted to pay homage to him in a way that was both unusual and interesting: he didn't ask for an interview; it would have been just one of many. The Key dared to write a story about him, a story of his sporting past but also of his present, and sent it to him, asking him to write down, by hand, in his own handwriting, any inaccuracies and to add unknown details and information. The result was a truly beautiful story: Kimi found the way we presented him right, but he also wanted to write delightful comments that make him seem even more himself and more real. These are prominently featured in the margins of The Key, as if he had just finished writing them.

Kimi Räikkönen and Michael Schumacher together at the Italian Grand Prix in Monza in 2006, with the German champion seemingly indicating Kimi as his heir.

The theme of the story is Kimi's ability to be unexpected: it is precisely this way of approaching life and sport that makes him unique. The feature, among other things, features some truly extraordinary exclusive photographs, such as one depicting Schumacher, winner on the podium at Monza with Ferrari in 2006, saying to Kimi, who finished third with McLaren and was his heir since the 2007 season, "Next year it's your turn". It's magnificent and moving, considering the German champion's current condition and the fact that the Finn would have won that last title for the great Ferrari.

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