Archive
22/07/2021
Buyers? Always present! And a lot to learn
Bonhams and Historics held simultaneous auctions on the same day in July, offering similar lots of vehicles, with the venues just 50 miles apart. Bonhams MPH was based in Bicester, while Historics held its auction in Windsorview Lakes. Bonhams sold 79 of the 115 lots on offer, with sales of £1,590,808 ($2.2m), while Historics sold 126 of its 184 lots, with takings of £3,199,415 ($4.4m). Despite differences in the volume of sales and turnover, it was the vehicles on offer that proved more interesting, with some unusual models and sales prices offering lessons to the market.
18/07/2021
Cars & Movies 9 - Ferrari: Hollywood Dream
The article talks about Ferraris in cinema and how they've become part of the collective imagination, with many films featuring models such as the Ferrari 308 GTS, the Daytona spider, and Testarossa.
17/07/2021
Rain? Who cares...?
This article is about the history and passion of British sportscars, specifically the iconic spiders that were invented in a country with unpredictable weather and a love for pure driving experiences.
15/07/2021
Warning lights on at Goodwood? Check up at Monterey
This article discusses the recent Bonhams auction held on the estate of Lord March in England, which has been a significant event in the automotive industry for decades. The auction saw lacklustre sales with only 58% of the cars offered being sold, and the two top lots remaining unsold. The author examines the factors contributing to the poor result, including overestimated estimates and the anticipation of the Monterey auctions. The article also analyses the top lots that went unsold, including a 1972 Alfa Romeo Tipo 33 TT3 and a 1964 Aston Martin DB5 Convertible, and those that were sold, including a 1928 Maserati 26B GP and a Formula 1 Ferrari Dino 246/60.
11/07/2021
Cars & Movies 8. Ferrari: secret weapon
The presence of Ferraris in films does not guarantee success, but when paired with great scenes and actors, they create memorable moments on the silver screen.
10/07/2021
European pick-ups
The article discusses the differences in the market and offers for pick-up trucks between the United States and Europe. While the US has many ferocious and impressive pick-up trucks, Europe struggles to find sensational vehicles.
08/07/2021
The RM Guarantee
This article analyzes the results of RM's online auction, Open Roads, that was held in May and June. The author studies the sales data and discusses how the auction market has responded to RM's specific target audience and guarantee offered by the brand. The author also examines specific car sales at the auction, including two Ferraris from the collection of Guy Berryman, the bassist from Coldplay, to determine if the notoriety of the owner increases the value of the car. The article concludes that the data indicates that RM has created its own market segment, but there was no indication that the market gave Guy Berryman's cars a particular premium for the celebrity connection.
04/07/2021
Cars & Movies 7. Mercedes: The Star with muscles
This article explores how Mercedes-Benz strategically uses product placement in movies to convey messages of quality, strength, and robustness.
03/07/2021
Pick-ups. Who wouldn't want one please raise your hand
This article explores the history and evolution of pick-up trucks in America, which are often regarded as symbols of the country's rugged, outdoorsy lifestyle.
01/07/2021