
Photo credit: BorromeodeSilva, Race Service, Tutto Bene
There is a slender thread connecting the "Tutto Bene" event – held in Italy, on the estates of the noble Borromeo family – with the celebrated Festival of Speed, which takes place in the sweeping grounds of Goodwood House, seat of the Gordon-Lennoxes, the Dukes of Richmond, in England.
Carlo Borromeo, designer and passionate automotive enthusiast, descendant of the Princes and Marquesses of Angera and Counts of Arona, organises "Tutto Bene" on his estates between Lake Maggiore and Mottarone in the same spirit with which Charles Gordon-Lennox, Duke of Richmond, known as Lord March, created the Festival of Speed.
There are no rankings, no times to beat, no trophies to claim: there are five runs along the nine kilometres of the Strada Borromea, as private as the climb to Goodwood House. No times to respect, no stopwatch. Only the pleasure of driving in an aristocratic atmosphere shaped by centuries of nobility. The aim is the joy of driving and of sharing it – with a single condition for acceptance: every car brought to the event must have a story to tell.
Knowing Carlo Borromeo – designer alongside Walter de Silva and someone who is anything but eager to display his own lineage – this introduction might seem misplaced: he organises "Tutto Bene," with the support of Los Angeles creative agency Race Service, for the pleasure of those who love the automobile. The reality, however, is exactly as we have described it: participants feel the pull of finding themselves in a magical place steeped in history, the same sensation one experiences on Lord March’s estate at Goodwood. As enthusiasts, we can only hope that "Tutto Bene" continues to grow, strengthening the cultural and aesthetic values of the automobile – which is increasingly becoming less a means of transport and more a work of art. The event’s character is, not by chance, a distinctive one: the cars are the point from which everything flows, with no ostentation, little formality, and a great deal of genuine curiosity, in perfect harmony with the "slow down to go fast" that the organisers have chosen as their manifesto. Because here, going fast matters only relatively; it is enough to stop beside a car, remark on a detail, or ask what engine lies beneath the bonnet for a conversation to begin that might, why not, become a friendship. And they need not be hypercar worth millions of euros – even a Fiat Uno Turbo or a Citroën AX GTi can stir emotion and curiosity, taking us back to childhood. The 2026 edition confirmed a formula that appears simple but is in fact something closer to magic, capable of bringing together collectors, designers, the industry, and everyday enthusiasts while almost entirely dissolving the barriers that ordinarily separate these worlds. Why? Because everyone was speaking the same language – that of engines.
The assembled field offered no shortage of talking points. Maserati brought the GT2 Stradale Eldorado up to Mottarone, wearing the livery dedicated to the Anno del Tridente and inspired by the famous Eldorado driven by Stirling Moss in 1958. On the subject of the English driver, the Mercedes-Benz Museum in Stuttgart brought two pieces of extraordinary historical significance to Mottarone: the 300 SLR, one of the great icons of 1950s racing, and the exceptionally rare SLR McLaren Stirling Moss, an ideal bridge between that unrepeatable era and the modern age. Bentley, Bertone, Genesis, and Porsche were partners of the event, while BMW marked forty years of the M3 by placing, in an ideal dialogue, an E30 M3 alongside the more recent M3 Touring of the Nürburgring and the latest fully electric M3. But Tutto Bene is also the place where projects still far from the spotlight come to light: Riverti Automobili brought the prototype of the car it will present next year, developed on a BMW M2 G87 platform, while La Cinquecento showed its restomod reinterpretation of the Fiat 500, with deeply revised mechanics and design signed BorromeodeSilva. More than a parade of new arrivals – an open workshop of contemporary automotive culture.
The selection of cars is one of Tutto Bene Hillclimb’s strongest suits, with any interesting vehicle welcome – from an Ape Piaggio in Martini livery and fitted with a motorcycle engine, to the Genesis X Scorpio built for extreme off-road use, all the way to a Ferrari F40 or a Porsche Carrera GT. A genuine melting pot of motoring, capable of satisfying any taste. All of this with the freedom to walk up to cars while they queue to set off, or while they sit parked at lunch. No need to ask who anyone is. Because, at least for one day, all that matters is knowing that everyone there is present for the same reason: passion.