Why Kimi Räikkönen is the Perfect Ambassador for Roarington

Kimi Räikkönen, Finnish, World Champion in Formula 1 with Ferrari in 2007, still remains highly popular, even four years after retiring from racing. He boasts millions of followers on Instagram—over three million alone—and is frequently recognized and stopped for selfies and autographs. This is rare for many athletes who retire from sports. It seems even more surprising for a reserved and courageous driver who earned the nickname "Iceman" while competing against other World Champions like Alonso, Vettel, Button, Rosberg, Hamilton, and Schumacher.