Roarington 2025: A Year to Remember. Where Heritage Meets the Digital Future

Throughout the year 2025, Roarington has shaped the worlds of classic automobiles and art by adding a digital, immersive experiences defined by precision, design, and digital craftsmanship. Rather than simply presenting digital copies, Roarington creates new ways to engage with timeless historical assets. Heritage is approached not as nostalgia, but as a living, collectible language. From Art Basel to the 1000 Miglia and the enduring legacy of Mercedes-Benz, Roarington develops a new, experiential layer to established cultural worlds, extending them into the digital realm with precision and respect. To celebrate this year’s achievements, we have curated an exclusive selection of this year's highlights.

Retro Classics Stuttgart
At the end of February, Mercedes-Benz and Roarington jointly showcased their partnership at Retro Classics Stuttgart. Roarington's simulators, designed by Pininfarina and Zagato, allowed visitors to experience the driving sensation of the legendary Mercedes-Benz 300 SL firsthand through its digital twin, transforming Mercedes-Benz’s racing legacy into an immersive experience. A perfect symbiosis of heritage, precision, and technology – captivating enthusiasts across generations.

Red Bull Ring Classics
In April, Roarington returned to the track at Red Bull Ring Classics, where historic motorsport meets the present. Against the backdrop of iconic cars on track, the Roarington Simulators – engineered to faithfully capture the character of classic sports cars – invited drivers and spectators to discover a thrilling new dimension of driving pleasure, powerfully affirming the synergy between the real and the virtual world.

Unveiling the Roarington Art Center at Art Basel
In June, Roarington unveiled the vision of the Roarington Art Center at Art Basel, presenting the Roarington Art Center amid the fair’s curators, artists, and collectors. Introducing itself not as a traditional museum, but as a digital space designed to let curatorial thinking unfold without boundaries – where tradition can meet invention, and where narrative immersion becomes part of the architecture. Created with architect Benedetto Camerana and shaped by Michael Ringier’s collector perspective, it was previewed through discreet digital portals in the VIP Lounge and along the exhibition route. The first exhibition, planned for 2026, is “That Nothing Should Exist” by Matt Mullican, spanning five decades of his work on consciousness, systems, symbols, and avatars. Thereby, positioning the Art Center as a place that doesn’t separate art and automobiles, but brings their shared emotional and cultural terrain back into focus.

1000 Miglia Digital Experience by Roarington
Roarington and 1000 Miglia celebrated the announcement of their partnership – reimagining the legacy of classic cars in the digital age – with the launch of the 1000 Miglia Digital Experience: an immersive platform that brings the spirit of the world’s most iconic race to life for a global audience. This pioneering collaboration doesn’t replace tradition – it amplifies it, extending its reach and relevance for a new generation of enthusiasts. Spanning from the 1000 Miglia Digital Experience to Special Edition Simulators and drivable Digital Twins, drivers and enthusiasts raced the Digital Twin of the Alfa Romeo 33 Stradale on the Roarington Simulators at the JP Morgan booth, experiencing the iconic 417 Simulator with Mercedes-Benz, secured a limited slot to have their own 1000 Miglia car digitally scanned at the Roarington booth, and train time trials in Roarington’s Simulators ahead of the race.

Mercedes-Benz 300 SL “417 Legacy Edition” Simulator
Building on the same philosophy – heritage experienced through precision – Roarington and Mercedes-Benz Heritage celebrated one of the most epic moments of the 1000 Miglia with the launch of a limited series of Simulators dedicated to the 300 SL “417 Legacy Edition”, inspired by the car that dominated the Gran Turismo category in May 1955. Built by Pininfarina with the colors and details of the original - including steering wheel and seat upholstery - these Simulators deliver cutting-edge simulation while transporting users back to an unforgettable past. Each unit, produced in a limited edition of seven, comes with a numbered plaque and certificate of authenticity, offering the pleasure of being part of a celebration that marked the success of the one of the most desired car in the world.

The Limited-Edition 1000 Miglia Simulator
As part of the exclusive partnship with 1000 Miglia, Roarington unveiled a limited and numbered series of Simulators dedicated to the 1000 Miglia. Uniting engineering, design, and passion, the Simulators are not only used simply for their functionality but are also viewed as collectibles themselves, capable of telling a story of road, time, and competition.

Bernina Gran Turismo Virtuale
In September, St. Moritz hosted the inaugural Bernina Gran Turismo Virtuale. The event transformed one of the Alps’ most iconic routes into a digital counterpart, preserving both its sense of environment and the demanding character of the ascent to the pass. Surrounded by a convincingly rendered landscape, Roarington allowed drivers to race digital twins of classic competition cars on its Roarington Simulators toward the summit without losing any of the route’s soul or adrenaline. Rather than competing with the real race, the digital element enriched it, adding depth to the challenge while supporting greater safety and a more responsible approach to the environment.

Auto e Moto d’Epoca Bologna with 1000 Miglia
At this year's Auto e Moto d’Epoca Bologna, Roarington's Simulator brought the Mille Miglia spirit alive at the 1000 Miglia booth. With Roarington’s Simulator designed by Zagato set alongside historic cars such as the 1920s OM 665, visitors were able to not only marvel at the classic icons but also experience the 1000 Miglia Digital Experience, developed together with Roarington.

Sotheby’s Collectors' Week & TCCT Forum in Abu Dhabi
The year concluded in Abu Dhabi at Sotheby’s Collectors’ Week, where Roarington engaged with the increasingly fine boundary between physical and digital collecting. Through its participation in the TCCT Forum alongside leading figures in the field, Roarington contributed to the wider conversation on the future of collectibles—reinforcing its position as a platform that connects technology, culture, and today’s most relevant lifestyle currents on a global stage.