A New Star Shines in Roarington

When you have the pride of a great, coherent, strong, and victorious history like that of Mercedes-Benz, it is only right and logical to say that Heritage creates the Future. This concept is not just words, it is made of tangible facts, embodied by the Mercedes-Benz Museum in Stuttgart, home to 160 perfectly preserved models and an extraordinary archive documenting their characteristics and roles in history. The Mercedes-Benz Heritage Department skillfully promotes the treasures of the past while looking toward the future with dynamic clarity under the guidance of its CEO Marcus Breitschwerdt. 123 years and 300 days after the presentation of the Mercedes 35 CV, the partnership with Roarington to create a new digital showcase uniting classic cars, art, culture, and luxury becomes a vivid expression of the enduring spirit preserved by Mercedes-Benz Heritage and its ever-inspiring legacy. The Mercedes-Benz Museum will soon be visitable in Roarington in a digital version, featuring Digital Twins of real vehicles that can actually be driven.

The Mercedes-Benz Museum will soon be visitable in Roarington in a digital version, featuring Digital Twins of real vehicles that can actually be driven.

Marcus Breitschwerdt is clear in his intentions: “To make the history of Mercedes accessible to millions of people, Roarington is the ideal platform. In a refined and passionate setting, being able to race digital twins of the Museum’s “Silver Arrows” alongside Caracciola and Fangio, to feel the thrill of driving even the 300 SLR Uhlenhaut, the car that sold at auction for around €130 million, and to bring together digitalized models from around the world for unique exhibitions, is truly extraordinary. And then there’s the possibility of creating a community, a club where communication and experiences meet. A universe where, why not, one day even real cars might be sold.”

Mercedes-Benz Heritage on track at Rolex Monterey Motorsports Reunion at Laguna Seca in August 2025. Mercedes-Benz W 196 R (1955) front left, Mercedes-Benz 300 SLR racing sports car (W 196 S, 1955) front right, Mercedes-Benz SLR McLaren Stirling Moss (Z 199, 2009) background left and Mercedes-AMG GT (C 192, 2025) background right.

We can say that the Star shines in the sky of Roarington, a brand registered in 1909 and completed in 1925 with the laurel wreaths, symbols of countless victories. A brand that has never ceased to challenge itself on the racetrack, designing cars meant to win and destined to make history. Now, that same history of Mercedes-Benz Heritage, of the Stuttgart Museum, and today, of the important chapter that Mercedes-Benz Heritage will bring to Roarington will be shared with the entire world to enjoy.

Marcus Breitschwerdt behind the wheel of the 1955 Mercedes-Benz 300 SLR W 196 S at Laguna Seca.

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