Richard Mille: From Watchmaker to Guardian of Motorsport Heritage

One rule for succeeding as an entrepreneur is to do things others do not. The great watchmakers have always been locked in fierce competition built on technical mastery, aesthetics, and the preciousness of their creations. Entering that highly regarded and well-established world with similar offerings seemed illogical to the young Frenchman Richard Mille – rich in industry experience and a passionate sportsman. There were under-explored areas in watchmaking: weight, resistance to violent shock, innovative materials considered too rare or costly to use. They deserved attention. It was 2001 when Richard Mille did not hesitate to plunge into this world, convinced that uniqueness and the use of materials such as grade 5 titanium, Carbon TPT®, and Quartz TPT® would not stand in the way of a decidedly high final price.