Ferrari Luce Chassis Zero: The $40 Million Charity Auction at Monterey
22 August 2025 4 min read 3 images
Photo credit: Ferrari, RM Sotheby’s
A 30-second advertising spot during the television broadcast of the American Super Bowl final costs $10 million. Thirty seconds that guarantee spectacular exposure for the product being advertised. An audience, however, that essentially covers the American market.
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