Between Passion and Birth of Roarington

  • 20 September 2025
  • 1 min read
  • 2 images
Between Passion and Birth of Roarington image

At times, passion has the power to eclipse reason. When it comes to the love for the automobile, its history, its culture, made not only of engineering but also of design, art, and luxury, it is always the heart that leads the way.

Fritz Kaiser, businessman from Liechtenstein, has gone beyond the simple beats of his heart, a heart that has always loved the automobile and everything that surrounds it. He perceived that collectors and enthusiasts, whatever their country, age, or cultural background, were in need of “a Home”: a place to meet, to share experiences, to enjoy the pleasure of being together. A place where passion could be expressed freely, within ethical values, and with the serenity that comes from true joy.

This vision took shape in Roarington: the meeting ground where all that reality has to offer, in every form of automotive passion, merges with the pulsating, unstoppable energy of new technologies.

Between Passion and Vision - 1 “Fritz Kaiser, vast experience to shape the future.”

Starting this week, with precision and consistency, we will tell the captivating story of Roarington’s creation: From Fritz Kaiser’s first-hand experiences in the DTM championship and Formula 1, to his ventures in African rallies and the Mille Miglia, up to the moment when he asked himself what more could be offered to the global community of enthusiasts who share his passions. From that point forward, his commitment gave birth to TCCT – The Classic Car Trust , to international seminars inspired by the World Economic Forum, to the prestigious yearbook The Key – Top of The Classic Car World, to the invention of simulators for classic car driving — and finally, with the arrival of even more advanced technologies, to the magical conception and realization of Roarington.

Roarington was created with a bold mission: to be the land of dreams where new generations and seasoned enthusiasts alike discover, between the virtual and the real, the fulfillment of their love for cars, design, art, and cultivated refinement. In short: the true pleasure of the soul.

These are the six pillars that define the Roarington Manifesto.

Between Passion and Vision - 2

👉 To read the full story, order The Key 2024/2025 here: The Key 2024/2025