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AMG: The ugly duckling becomes a mighty swan

  • 19 July 2020
  • 2 min read
  • 6 images
AMG: The ugly duckling becomes a mighty swan image

The image of excellence that envelops the sports models of Mercedes, BMW and Audi was by and large created in the departments dedicated to building high-performance road cars. A marketing idea that also stimulates quality, which came about almost entirely by chance. We begin this story with AMG. Later on, we’ll cover BMW M and Audi Sport.

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