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Large auction houses and marketing: RM abandons the bet and plays across the board

  • 13 March 2020
  • 3 min read
  • 5 images
Large auction houses and marketing: RM abandons the bet and plays across the board image

With Gooding betting everything on one lot, RM chose the opposite strategy; offering a series of top lots with limited estimates (albeit above $1 million) and close to one another.

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