Logo
The AMG emblem shows the cornerstones of the high performance brand, Mercedes-AMG: an apple tree on the river symbolizes the location in Affalterbach, Germany. The cam, valve and valve spring symbolizes the engine manufacturing.
Company
AMG was started in 1967 by ex-Mercedes engineers Hans Werner Aufrecht and Erhard Melcher. The initial company was a racing engine forge. They slowly grew operations into a Mercedes high-end tuner brand.
In 1993 things got more formal with an agreement that allowed AMG to sell their cars through the Daimler-Benz’s dealer network. It also marked the start of AMG and Mercedes starting to build cars together, the first being the C36 in 1993. In 2005 Mercedes-AMG GmbH became a wholly owned subsidiary of Daimler AG.
Today, AMG is the high performance division of Mercedes-Benz and independently designs, engineers, builds and customizes Mercedes Benz AMG performance vehicles. The usual changes AMG makes is adding more aggressive looks, suspension and handling improvements and massive engines with absurd performance.
