Zagato and Roarington: Reviving Automotive Artistry in the Digital Age

The meeting between Zagato and Roarington was inevitable: Zagato, a master of creating victorious racing machines, and Roarington, whose simulators revive the pleasure and discipline of historic motoring, share the same DNA. As the Classic Car Dreamland, Roarington is a virtual ecosystem dedicated to classic cars — a digital home for collectors, enthusiasts, and professionals united by passion. Its mission is to introduce new generations to the timeless allure of vintage automobiles, beginning in the digital realm. Zagato takes a leading role in this Dreamland, with two dedicated areas celebrating its heritage and innovative spirit.

Ugo Zagato at the wheel of a 1930s Alfa Romeo, with his coachbuilding company in the background, which has collaborated with 45 different car manufacturers throughout its history.

The first presence is the eRacing Experience, where the Elio Z simulator allows you to experience the pure thrill of classic car racing. Designed by Zagato for Roarington, the simulator combines craftsmanship and technology, reinterpreting the essence of Gran Turismo of the 1950s: the steering wheel, manual gearbox and three pedals convey the same authentic sensations of an era.
Elio Z is also a tribute to the sporting heritage of the brand and its founder, Ugo Zagato, and his son Elio, a racing driver and winner of 82 races and five Gran Turismo titles in the post-war years. This tribute extends to Enzo Ferrari, whose Scuderia Alfa cars were bodied by Zagato, as were those of many drivers who achieved the highest levels of success through the Milanese coachbuilder's cars.

The “Elio Z” simulator designed by Zagato for Roarington embodies the concept of form and function so dear to the Milanese Atelier.

The second initiative by Zagato in Roarington constitutes the Virtual Showroom, which is home to the digital twin of the Aston Martin DB4GT Zagato. One of the absolute icons of global automotive design, created in the late 1950s as the first fruit of the collaboration between the Milanese atelier and the British manufacturer, a partnership that continues to this day.

Zagato cars are so prized by collectors that they have given rise to Continuation Series collaborations with various brands, including Porsche and Aston Martin. Pictured here is the DB4 GT Zagato.

Zagato boasts over a hundred years of experience in racing and design, with collaborations involving 45 different car manufacturers and creating models that have become true collectors' icons. At Roarington, this legacy translates into a contemporary language, where the essentiality of the design and the pursuit of lightness find new life thanks to technology. The digital interpretation of Zagato's essential and functional beauty represents a perfect synthesis between past and future. Roarington thus becomes the place where the rational, sporty, and authentic brand philosophy continues to express itself with the same force that has made it famous: an elegance born from technique, a purity that continues to inspire.

The “Elio Z” simulator is part of Roarington's eRacing Experience program and allows you to drive the most iconic cars of the past with the same thrill.