Logo
Peugeot depicts a lion on the blue background with paws and shape. The lion is a historical image which was used from the very origins of the brand. At first only head of heraldic lion was used on the badge. Current logo also has lion’s as a symbol of balance, strength and flexibility.
Company
Once a French family business that made coffee mills and bikes, Peugeot has become the auto-manufacturer that makes the most iconic small cars we love to thrash.
Armand Peugeot was the family member who built the first Peugeot car in 1889. Armand Peugeot split off the family in 1896 and founded what we know today as Peugeot the car company. Today, the company is partly owned by Dongfeng Motors and the French government (each bought a 14% stake).
Peugeot has a formidable motorsport history, winning the World Rally Championship five times, the Intercontinental Le Mans Cup twice (2010, 2011), the World Endurance Championship twice (1992, 1993), and the Intercontinental Rally Challenge Championship three times. Peugeot also smashed the Pikes Peak record in a Peugeot 208 T16 driven by Sébastien Loeb and had a triple victory of the Peugeot 208 GTi in its class at the 24 Hours Nürburgring race.
Peugeot is best known as the innovator in the hot hatch segment.
History
The Peugeot family of Valentigney, Montbéliard, Franche-Comté, France began in the manufacturing business in 1810 with a steel foundry, which quickly started manufacturing saws; then other hand tools and, circa 1840 to 1842, coffee grinders; then, in 1874, pepper grinders; and then, circa 1880, bicycles. The company's entry into the vehicle market was by means of crinoline dresses, which used steel rods, leading to umbrella frames, chisels, wire wheels, and bicycles. Armand Peugeot introduced his "Le Grand Bi" penny-farthing in 1882, along with a range of other bicycles.
Peugeot's previous logo was introduced on January 8, 2010 and it was used around 11 years until February 24, 2021.
The company's logo, initially a lion walking on an arrow, symbolized the speed, strength, and flexibility of the Peugeot saw blades. The car and motorcycle company and the bicycle company parted ways in 1926, but the family-owned Cycles Peugeot continued to build bicycles throughout the 20th century until the brand name was sold off to unrelated firms. The family-owned firm Peugeot Saveurs continues to make and market grinders and other kitchen and table-service equipment.
