Logo
Some believe the INFINITI logo is designed to look like Mount Fuji, the largest mountain in Japan, to pay homage to the brand's Japanese heritage. Others see it as a lemniscate, the mathematical symbol for infinity.The metallic oval of the INFINITI symbol features two dynamic lines converging in the center, symbolizing elegance, the 'infinite road' and the vanishing point of a straight road over the horizon.
The horizon is sentimental because our brand aspires to new horizons in the automotive industry.
Company
Infiniti is the luxury vehicle division of Nissan, a Japanese automaker. Nissan started selling vehicles under the Infiniti name in 1989 in North America. Since then, Infiniti vehicles are now sold in over 50 countries worldwide. Infiniti also develops concept cars and high performance cars.
History
The brand was launched on November 8, 1989, and initially focused on the North American market. However, it has expanded its reach to over 50 countries since then, with a network of dealerships in 25 markets as of 2020. The primary markets for Infiniti cars are North America, China, and the Middle East.
The Infiniti badge has a dual meaning, according to the company. It represents a road extending into the horizon, as well as Mount Fuji, reflecting its Japanese heritage. Infiniti vehicles are known for their luxurious features, advanced technology, and high-performance capabilities. The brand offers a range of vehicles, including sedans, coupes, crossovers, and SUVs, all of which are designed to provide a premium driving experience.
Infiniti has introduced a number of innovative technologies in its vehicles, such as the Infiniti InTouch system, which provides seamless connectivity and entertainment options, and the Direct Adaptive Steering system, which uses electronic signals to transmit steering inputs to the wheels, providing more precise and responsive handling. Infiniti has also emphasized sustainability, introducing hybrid and electric powertrains in some of its models.
Overall, Infiniti is a luxury car brand that combines Japanese heritage, advanced technology, and high-performance capabilities to offer drivers a premium driving experience.
