Archive
09/11/2024
Take a Spin in Roarington: The Next Chapter
Roarington’s digital twin technology is transforming classic car experiences, enabling users to drive detailed replicas of historic vehicles. Partnerships with Mercedes-Benz, Pininfarina, and MAUTO underscore Roarington's mission.
02/11/2024
The History of Colors in Racing: Surprising Sponsorships
Motorsport sponsorships have made waves with Ferrari's tribute at Monza after 9/11, a Corvette in Ferrari livery at Le Mans, and creative partnerships like Jaguar's diamond-studded car and Red Bull's Star Wars tribute.
02/11/2024
RM Sotheby’s for Rudi Klein: When Rust Turns to Gold
RM Sotheby’s auctioned the Rudi Klein collection, raising $28.8M — 171% of the estimate. Highlights include record-breaking Iso Grifo and Mercedes-Benz sales and rare "rusted" treasures, proving Klein’s junkyard had hidden gems worth millions.
02/11/2024
Welcome to the Mercedes-Benz Classic Exhibition at Roarington
Experience Mercedes-Benz classics digitally in the Roarington metaverse, where the Stuttgart Museum’s 3D-scanned icons like the 300 SL and Simplex from 1902 offer virtual driving and exploration, merging automotive heritage with cutting-edge technology.
02/11/2024
Le Mans Yesterday and Today: Matra
Matra's Le Mans journey began in the late '60s, driven by a desire to showcase French technological prowess. With a dominant V12 engine, Matra secured three consecutive victories from 1972 to 1974, led by Henri Pescarolo and Gérard Larrousse.
02/11/2024
Noble Sisters: Autobianchi A112 Abarth
The Autobianchi A112 Abarth, introduced in 1971, was a sportier version of the Fiat A112, tuned by Carlo Abarth to compete with the MINI Cooper. It became an icon of Italian car culture and a key player in youth racing programs.
26/10/2024
Kimi Räikkönen: Mastering Speed in All Eras
This article highlights Kimi Räikkönen's mastery behind the wheel of both modern Formula 1 cars and vintage GTs. Using a simulator, Kimi demonstrates the unique skills required to drive a classic 1955 Mercedes 300 SL.
26/10/2024
Why Kimi Räikkönen is the Perfect Ambassador for Roarington
Kimi Räikkönen, former F1 World Champion, continues to inspire fans as Roarington’s ambassador. His authenticity, relatable lifestyle, and passion for motorsport align perfectly with Roarington’s vision.
26/10/2024
TCCT Forum 2024: Mercedes-Benz and Roarington Unite Heritage with the Digital Future
The TCCT Forum 2024 in Stuttgart highlighted the partnership between Mercedes-Benz Heritage and Roarington, blending automotive heritage with digital innovation, featuring key figures like Marcus Breitschwerdt, Fritz Kaiser, and Kimi Räikkönen.
26/10/2024