In the collective imagination, California represents the American dream, a place where everything seems possible, giving birth to Hollywood’s film industry and generational trends like the beat generation. From the 1960s, the Californian lifestyle translated into music with Jim Morrison’s The Doors, the Beach Boys and in the 90s with Tupac’s hip-hop. This story intertwines with the automobile world: Volkswagen Bullis symbolized freedom and hot rods became a cultural statement against bourgeois American cars. Today, California’s cultural vibrancy continues, producing globally famous artists like Maroon 5, who have achieved gold and platinum records in over 35 countries. Frontman and guitarist Adam Levine, along with his wife Behati Prinsloo, a supermodel and former Victoria’s Secret Angel, is recognized as a style icon, also due to his collection of classic cars.
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