Tutto Bene: Carlo Borromeo’s Unique Driving Experience

Tutto Bene is the name of an original event inspired by a passion for automobiles with a forward-looking vision. Thanks to the noble Carlo Borromeo, the first edition in Italy was a great success.

The desire for innovation in automotive events always brings new appointments with diverse and interesting formats. They are even more intriguing when they include something unique. Without a doubt, a global master of the "new" is Charles March, the English nobleman who transformed his family’s historic estate, including the Goodwood circuit, into a place where visitors can simultaneously breathe the passion for automobiles and the atmosphere of an aristocratic, historical setting otherwise inaccessible. Observing what Carlo Borromeo has created, a descendant of one of the oldest noble families in Italy, it becomes clear that all the elements for making "Tutto Bene" an international success are present.

The Borromea Road, connecting Stresa to Monte Mottarone, served as the backdrop for "Tutto Bene". Participants reached the summit to enjoy a unique view of seven lakes.

However, it is crucial to note that the formula of Tutto Bene is original, distinct, and perfectly in tune with the current era of automobiles. It welcomes not only significant cars but also small collectibles, aiming to attract younger audiences and give them a reason to own a classic vehicle. This is exactly what many want, but few major automotive events offer. With support from the Los Angeles agency Race Service, Carlo Borromeo transformed his historic property on Lake Maggiore, near Stresa, into a two-day meeting point. Guests drove up the winding eight-kilometer road through the woods to reach the summit, where they enjoyed a unique view that includes seven lakes.

The organization opted not to time the climb, focusing instead on the pure enjoyment of driving.

The road, owned by the Borromeo family for over 500 years, was driven five times by the cars participating in the first edition of Tutto Bene. Wisely, the organizers chose not to time the drive, allowing participants to fully savor the experience. Spectators appreciated the diverse array of vehicles, and participants had an additional reason to enjoy the event: a grand dinner on Isola Bella, home to the Borromeo Palace. Following the event’s relaxed theme, there was no mandatory dress code, letting attendees express their enjoyment in the most spontaneous way. This further conveyed the message that the passion for automobiles transcends social classes and rules. Well done! See you at the second edition in 2025.

The informal and pleasant atmosphere of Tutto Bene conveyed the message that the passion for cars knows no social classes or rules.