It’s 1953, that moment in history when the ‘Barchetta’ open top sports cars competed in everything, including beauty. When the news came out that Gianni Lancia, the young CEO of the most aristocratic Italian car manufacturer (Lancia was famous for the refined elegance of its cars) had decided to take on Ferrari, Maserati, Jaguar and Aston Martin, everyone wondered what his car would look like, in addition to the performance, of course.
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