Cavalier Giuseppe Lancia (1860 (Cuneo) - 1919 (Bordighera) was an Italian businessman and father of Vincenzo Lancia. When he was sixteen he started a business with food in Italy. Later, for a few years, he made relationships with South America and he created a food industry in Argentina. His efforts and innovations made his company a great success. His company was one of the first food companies in the country and showed new methods in this sector. When he made a fortune, he returned to Italy. By his education, Giuseppe was a translator. In 1875, he married Marianna Orazzi. In 1876, their first son Giovanni was born. In 1879 their daughter Margherita was born. She died in 1894. In 1881, their third child, Vincenzo Lancia, was born. Their second daughter, Anna Maria (later Anna-Maria-Giacobinni), was born in 1884. In their free time, the Lancias spent their time at a villa near Turin.
Vincenzo Lancia was born on 24 August 1881 in Fobello near Turin. His father wanted Vincenzo to be a lawyer, but did not have much interest in the humanities. He met the Battista brothers as well as Giovanni Ceirano and became interested in science and technology, especially automobiles. He saw his first cars in Turin and Milan. One of his friends, Carlo Bishareti di Ruffia, had a Benz and that was the first important automobile in his life. When FIAT was founded in 1899, Vincenzo was very active in the company and later became one of the most famous test drivers of Italian automobile brands. In 1922, Vincenzo married his secretary - Adele Miglietti. Vincenzo and Adele had three children: Gianni, Eleonora and Maria. He died on February 15, 1937.