A practical idea: that of building a work vehicle ideal for the immediate post-WWII years; a brilliant insight: the idea of transforming a work car into one suitable to be used every day in numerous ways; a long pause for thought during the 1950s (even though, essentially, the model was ready); development of the idea in the 1960s, following the emergence of competition from others who, in the meantime, had seen the need for a multipurpose vehicle suited to all terrains. And finally, in 1970, the birth of the Land Rover.
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