The Lion effect

There are three qualities that make a good auction a success: location, location, location. The Aguttes sale on 20thSeptember hit all three fair and square; the auction was held in Sochaux at the headquarters of the Musée de l’Aventure Peugeot and was reserved for cars of this brand as well as Citroën (which is part of the PSA Group and, shortly, Stellantis). Many of the cars were photographed for the catalogue from within the museum’s storage facility (where the cars that are not on display are stored) and there is no denying that this small detail added significant value to the event. Then the setting of the sale was decidedly evocative because it was reminiscent of picking up a car from the factory, there’s nothing better.