Raymond Loewy. From Coca-Cola to trains the design that catches you
26 February 2020 3 min read 5 images
The Coca-Cola bottle marked a turning point in the world of communication, effectively transforming a product into a logo. It’s not necessary to read the words “Coca-Cola” to know it's a Coca-Cola. The same thing happened with Studebaker cars from the 1940s and 1950s and with the magnificent electric locomotives of the Pennsylvania Railroad GG-1 from the 1930s. The genius of the designer, in these cases as with many others, is that of a naturalized American originally from Paris named Raymond Loewy.
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