Roarington

Porsche's Technological Innovations Part 9: Targa, a Lucky Name Inspired by Racing

  • 17 May 2025
  • 3 min read
  • 5 images
Porsche's Technological Innovations Part 9: Targa, a Lucky Name Inspired by Racing image

Photo credit: Porsche

For Porsche, engineering, racing, and marketing have often been one and the same: names like Carrera and Targa, inspired by motorsport victories, have become symbols of the brand. Remarkably, the name Targa went on to identify not just a specific Porsche model, but even a distinct body configuration — regardless of brand. But how did this name come about, and more importantly, why?

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