Porsche's Technological Innovations Part 7: Concept 911 Becomes the Brand Symbol

  • 26 April 2025
  • 3 min read
  • 4 images
Porsche's Technological Innovations Part 7: Concept 911 Becomes the Brand Symbol image

Photo credit: Porsche

Remembering that the first Porsche was a direct descendant of the Volkswagen Beetle and that the technical philosophy espoused by father, son and grandson Porsche, three Ferdinands who later became Ferdinand, Ferry and Butzi - Alexander's nickname - it is hardly surprising that Porsche, as a Brand, is the embodiment of an evolution that is unparalleled in automotive history. We have seen how the small German sports car was an immediate success on the market. Or rather, on the markets, because in addition to all the European ones, the small 356, in its various versions, even the sportier ones - Carrera being one of their names - had been enthusiastically received in the United States.

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