Business F1 Top 20 Petrolheads: Bruce McCaw, A Brother With A Passion

  • 30 March 2024
  • 4 min read
  • 4 images
Business F1 Top 20 Petrolheads: Bruce McCaw, A Brother With A Passion image

Photo credit: Business F1

In the 1960s, John McCaw Senior had the vision of entering the cable TV business and hiring all four of his sons, Bruce, Craig, John and Keith, as salesmen. The business went well and the company expanded massively. After their father's death in 1969, the four talented brothers, had an even better vision under Craig's leadership: Entering the up and coming mobile phone market. They built a mobile phone network called McCaw Cellular. It was a big success and in 1994 AT&T bought it, paying around $12.6 billion to the family. It was time to have a little fun and the story of the McCaw Collection began. Or rather of the three McCaw collections because Bruce, Craig and John Jr. made their very own collection of which they are still jealous to this day. If they would combine them, they would rank by far first among the world's greatest collectors.

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