Broken Dreams: Volkswagen W12 Nardo. Ferdinand Piech’s final challenge

There have been men able to bring a touch of genius, and sometimes madness, to the world of the automobile. Ferdinand Piech, the grandson of Ferdinand Porsche and a passionate lover of mechanics, was one of them. In his life, he moved from Porsche to Audi, a prestigious brand of the Volkswagen Group, then to the leadership of the Group itself and finally back to Porsche with an important stake in the company. In this succession of events, his strategic role was always fundamental both for the significant strategic choices he made, and also in the definition of the products he developed.