Broken Dreams: Alfa Romeo 2uettottanta. Killed by the wrong name?

All too often, Alfa Romeo has been the victim of sacrifices that have made it lose customers waiting to celebrate its magnificent past once again. The Milanese brand, before it was bought by Fiat, had shown great imagination and passion.
Then the typical logic of large groups that rationalizes products and platforms, combined with more than a few difficult years, ended up dashing the many hopes of a return to its heyday. Harmony and efficiency: Pininfarina’s beautiful spider in front of the Turin coachbuilder’s wind tunnel.
It happened with the magnificent Nuvola by Walter de Silva and it happened again in 2010, with the Duetto revival proposed by Pininfarina. This spider, capable of reviving the emotions of the original Giulietta Spider and, 11 years later, the Duetto, never saw the light of day. Always beautiful: the 2uettottanta has in harmony the perfection of its forms. A harmony that was reminiscent of the Giulietta Spider from the 50s.
Perfect proportions and a stunning tribute to the past re-proposed with the tastes of the present, powered by a 235 horsepower, four-cylinder engine coupled to a six-speed sequential gearbox, it was so well made that it could have entered production immediately.
A sporty dashboard that fits strongly and attractively into the smooth lines of the passenger compartment.
Among other things, it would have been the perfect way to celebrate the brand’s 100th anniversary that same year, giving nostalgic fans the opportunity to rediscover the emotion of a small Italian spider driven by Dustin Hofmann in The Graduate.
Do we want to find a flaw in it? Yes, the name: 2uettottanta, which combined the number 2 with Duetto, which could only have made the passionless marketing creatives happy.
Muscular and promising aerodynamic efficiency in the rear shapes.