Peerless

Peerless logo image
  • FOUNDERS

      Joshua Huddy Graves

      Colonel James

      Ward Packard

      Louis P. Mooers

  • Founded in
    • 1900
  • Headquarters city
    • Cleveland, Ohio
  • Country
    • United States
  • Status
    • Inactive

Company

Peerless Motor Car Company was a luxury automobile manufacturer based in Cleveland, Ohio, USA. The company produced Peerless motorcars from 1900 to 1931, and was known for building high-quality vehicles. Peerless was one of the "Three Ps" (Packard, Peerless, and Pierce-Arrow) and popularized several vehicle innovations, such as drum brakes and the first enclosed-body production cars, which later became standard equipment.

History

Peerless Motors was a luxury American automobile manufacturer that began producing automobiles in Cleveland in 1900, using De Dion-Bouton engines under license from the French company. Engineer Louis P. Mooers designed the first Peerless models, and in 1904, Mooers designed the Green Dragon racecar and enlisted Barney Oldfield to drive it. The Green Dragon brought notability and success to Peerless, as Oldfield used it to set a number of early world automobile speed records. In 1911, Peerless was one of the first car companies to introduce electric lighting on their vehicles, with electric starters added in 1913. During World War I, Peerless manufactured military vehicle chassis and trucks, including the Peerless armored car, manufactured for Great Britain with the Austin Motor Company of Birmingham. The Great Depression that began in 1929 greatly reduced the sales of luxury automobiles, leading Peerless to strip down its production and attempt to market one line of vehicles to wealthy Americans who were not affected by the depression. In 1930-31, Peerless commissioned Murphy Body Works to design what the company envisioned as its 1933 model. A single V16-engined 1931 Peerless was finished in June 1931, the last Peerless ever produced. Peerless then gained a license to brew beer under the Carling Black Label and Red Cap ale brands from the Brewing Corporation of Canada.

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