Packard was an American luxury automobile marque, manufactured by the Packard Motor Car Company of Detroit, Michigan, United States. The company was notable for their series of luxury cars such as Packard Eight and Packard V-12. Packard was active from 1899 to 1956 and was a reputed builder of reliable and excellent engines for boats and planes.
History
Packard was founded by James Ward Packard, his brother William, and their partner, George Lewis Weiss, in Warren, Ohio, where 400 Packard automobiles were built at their factory on 408 Dana Street Northeast, from 1899 until 1903. A mechanical engineer, James Packard believed they could build a better horseless carriage than the Winton cars owned by Weiss, an important Winton stockholder, after Packard complained to Alexander Winton and offered suggestions for improvement, which were ignored. Winton replied to the suggestions by essentially telling Packard to "go build your own car". Packard's first car was built in Warren, Ohio, on November 6, 1899.
Henry Bourne Joy, a member of one of Detroit's oldest and wealthiest families, bought a Packard. Impressed by its reliability, he visited the Packards and soon enlisted a group of investors, including Truman Handy Newberry and Russell A. Alger Jr. On October 2, 1902, this group refinanced and renamed the New York and Ohio Automobile Company as the Packard Motor Car Company, with James Packard as president. Alger later served as vice president. Packard moved operations to Detroit soon after, and Joy became general manager (later chairman of the board). An original Packard, reputedly the first manufactured, was donated by a grateful James Packard to his alma mater, Lehigh University, and is preserved there in the Packard Laboratory. Another is on display at the Packard Museum in Warren, Ohio.
While the Black Motor Company's Black went as low as $375, Western Tool Works' Gale Model A roadster was $500, the high-volume Oldsmobile Runabout went for $650, and the Cole 30 and Cole Runabout were $1,500, Packard concentrated on cars with prices starting at $2,600. The marque developed a following among wealthy purchasers in the United States and abroad, competing with European marques like Rolls-Royce, Renault, Isotta Fraschini, and Mercedes Benz.
