The Mors automobile factory was a pioneering French car manufacturer that played a significant role in the early days of automobile racing. Founded by Émile Mors, the company began competing in races as early as 1897, recognizing the technical and promotional benefits of racing. By the turn of the century, Mors had emerged as a major competitor in the racing world, frequently going head-to-head with rival company Panhard et Levassor. The company's commitment to racing and innovative engineering helped establish Mors as a leader in the early automotive industry, and cemented its place in history as an important contributor to the development of the automobile.