Hotchkiss was founded by American Benjamin Berkeley Hotchkiss in the 19th century as an arms manufacturer, and later expanded into car production. Hotchkiss produced a range of cars, including sporting and luxurious models, and adopted the advertising slogan "Juste Milieu," which means "A happy medium." In 1936, the armaments side of the business was nationalized, and Hotchkiss expanded car production with a new design by J A Grégoire. Hotchkiss struggled in the postwar years, and despite mergers and expansions into commercial vehicles and other markets, car production ceased in 1954 when Hotchkiss-Delahaye was taken over by Brandt. Hotchkiss continued to produce trucks, tractors, and armored vehicles until 1971, when the company closed down.