Archive
09/11/2024
The History of Colors in Racing: The Power of Creativity
Exploring iconic race car liveries, from Porsche’s “Hippie Car” to McLaren’s failed color experiment, this piece highlights how brands use car designs creatively to captivate fans and differentiate their entries on the track.
02/11/2024
The History of Colors in Racing: Surprising Sponsorships
Motorsport sponsorships have made waves with Ferrari's tribute at Monza after 9/11, a Corvette in Ferrari livery at Le Mans, and creative partnerships like Jaguar's diamond-studded car and Red Bull's Star Wars tribute.
02/11/2024
Le Mans Yesterday and Today: Matra
Matra's Le Mans journey began in the late '60s, driven by a desire to showcase French technological prowess. With a dominant V12 engine, Matra secured three consecutive victories from 1972 to 1974, led by Henri Pescarolo and Gérard Larrousse.
02/11/2024
Noble Sisters: Autobianchi A112 Abarth
The Autobianchi A112 Abarth, introduced in 1971, was a sportier version of the Fiat A112, tuned by Carlo Abarth to compete with the MINI Cooper. It became an icon of Italian car culture and a key player in youth racing programs.
19/10/2024
Mercedes-Benz: A Pioneer of Innovation and Technology
Mercedes-Benz has led automotive innovation for over 130 years, pioneering technologies like diesel engines, direct fuel injection, safety systems, and motorsports advancements, continuously shaping the future of mobility.
19/10/2024
Mercedes-Benz: A Timeless Racing Legacy
Mercedes-Benz has a storied history in motorsport, from early victories in 1901 to dominating modern Formula 1 with 15 World Titles. Their legacy includes the iconic Silver Arrows, multiple championships, and innovative race cars.
12/10/2024
Ferrari’s Technological Innovations Part 5: 1961 - Discovering Air as an Ally
Ferrari revolutionized racing in the early 1960s, shifting from pure aerodynamic penetration to harnessing downforce. Key innovations included the shark-nose design, rear spoilers, and inverted wings, transforming race car handling and stability.
12/10/2024
The History of Colors in Racing: Bold Sponsorships in the 70s
In the 70s, race cars became mobile billboards, leading to surprising and sometimes risqué sponsorships like funeral services, Penthouse, and Durex. Nascar later followed with brands like Viagra and Butt Paste in the 2000s.
12/10/2024
Noble Sisters: Innocenti Mini De Tomaso
The Innocenti Mini De Tomaso Turbo, born in 1983, is a small and rare sporty icon powered by a turbocharged Daihatsu engine. Its sharp design and limited production make it a sought-after collector's item.
05/10/2024