EXHIBITION DISTRICT

Starting from its roots and from the solid reputation achieved during more than 90 years of glorious history, Pininfarina has confirmed its role as standard-bearer of the aesthetic values of Italian design in the world.

“In its genes, Pininfarina today is the same as it was in the Thirties: the central role of design, aesthetic sensitivity capable of creating timeless beauty, constant striving for innovation, the strength of a tradition that brings together industry, technology and stylistic research” Paolo Pininfarina

All of Pininfarina’s road and race cars bear these traits, so much so that they resemble true works of art. This capacity to convey elegance and dynamicity peaked with the little Cisitalia 202, which the New York Museum of Modern Art (the famous MoMA), chose to exhibit as a symbol of the style that accompanied the post-war rebirth of the automobile.

Pininfarina has evolved from an artisan concern to an international service Group, supreme expression of automotive styling and an established reality in industrial design and architecture. Pininfarina today looks to the future through its multidisciplinary expertise in services. The skills it has historically expressed in the automotive sector – design and limited series production - are only a portion of the range of services that the company can offer its customers today. Cross-fertilisation, mainly from Industrial and Experience Design, Architecture and Nautical, allows Pininfarina to offer a new, broader value proposition in the form of integrated solutions and turnkey projects in all sectors, from automotive to product design, from real estate to sailing, from experience design to retail.

Combining its multidisciplinary competences, Pininfarina joined forces with TCCT in 2019 to create refined driving simulators able to make car passionate live a racing experience in the era of classic cars. Pininfarina is now joining Roarington to enhance the experience of the simulators leveraging on the new digital technologies.

Among the many creations of the Turin-based coachbuilder, Roarington offers the 1970 Modulo concept and the Cisitalia 202 that inspired the design of the "Sportiva" simulator.The Modulo is regarded as one of the most iconic concept cars in automotive history with truly futuristic lines. Since it was first seen, the design has won 22 international design awards and has been described as a “search for pure form in its deliberate geometricity”.The cars presented, were scanned to achieve perfect fidelity to the real car, effectively creating a digital twin.

Zagato is an Italian design house and coachbuilder that has been creating significant bodyworks since 1919. The brand is known for its unique and innovative approach which combines classic Italian styling with modern elements. Thanks to the racing DNA and to the “form and function” philosophy, Zagato cars are also renowned for their performance, boasting powerful engines and remarkable handling capabilities. Zagato cars are limited-edition models, making them highly sought-after by collectors. Founded by Ugo Zagato in Milan, the company has become synonymous with some of the most iconic sports cars of the 20th century. Zagato has been responsible for designing bodies of the most iconic collectibles cars in history, including the Alfa Romeo TZ, Aston Martin DB4GT Zagato, Ferrari 250 GTZ and Maserati A6G/2000. The company boasts collaborations with about 45 different Car Manufactures including Abarth, Bentley, Lancia, Lamborghini, Maserati, Porsche and many others. Zagato is renowned for its lightweight construction, innovative aerodynamic design, and high-performance which results in the essential beauty of its creations.

The MAUTO - Museo Nazionale dell’Automobile – Italian national automobile museum boasts one of the rarest and most interesting collections of its kind, with over 200 original cars from 80 brands from all over the world. The oldest nucleus of the collection is linked to the story of its founder, Carlo Biscaretti di Ruffia, who gathered cars, chassis, and engines with enthusiasm and determination. The cars on display represent creativity, technical excellence, and manufacturing know-how but equally important are the stories linked to each piece of the collection, each protagonist of a historical, sporting, social, or customary conquest: the exhibition itinerary traces the continuous evolution of the automobile, narrating projects successfully completed (or ended unsuccessfully), the result of the great passion for progress that prompted builders, entrepreneurs, and pilots to focus on the symbolic means of transport of the twentieth century. 

At MAUTO, every visitor can discover these stories starting from the visionary project of the Renaissance genius Leonardo da Vinci, to continue with the first experiments of the nineteenth-century steam carriages and the elegant little cars of the early twentieth-century, which saw the affirmation of an engine above all, the internal combustion engine, the absolute symbol of man's continuous tension towards speed. Decade after decade aerodynamics, technology, and continuous innovations lead the visitor to the projects of the future, in search of a sustainable world thanks also to young experiments.