When Art Replaces Sponsors 2: Not Just BMW
23 November 2024 7 min read 7 images
Photo credit: 24 Hours of Le Mans, Aston Martin, Street-Art Racing, Wheelsage
While BMW has made art and competition part of its strategy, the idea of having a race car decorated by an artist has also appealed to others—manufacturers and private teams alike. The following examples confirm two things: artist-designed cars draw attention and curiosity but reduce brand recognizability and identity.
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