The TED Formula

Ted Gushue is one of those people who have made their passion not just their work, but their way of life, achieving success and becoming models for people around the world at a very young age. We interviewed him to discover the origins of his passion, to reveal his future projects and to understand his opinion and vision about the future of the world of classic cars. Ted was born in the United States to a family of architects, artists, and engineers, and his passion for classic cars had already been in the family for some time. His father, grandfather and uncle spent a lot of their free time buying crashed cars and then restoring and using them. Among them were also important pieces, such as a Ferrari 330 GTC and various Porsche 911s. The passion turned into a job when he realized that he too had something to say and had the ability to tell stories in a way people really like. Ted took on the role of Managing Director for Petrolicious, from 2015 to 2017, where he contributed to the exponential growth of what is now one of the most popular classic car platforms in the world. He then decided to break away and create his own consulting firm, so he could work independently and build his own road. Ted’s ability is to address broad themes beyond the automotive world, including architecture, design, lifestyle, watches and more. All of this is told in a very captivating and sincere tone, which pleases his audience, who take him as a role model. So much so that in 2018 he was contacted by Porsche, which decided to put him in charge of Type 7, the official Porsche digital magazine, which in a short space of time became one of the most popular social channels. The secret? The editorial care, the variety of content and the spectacular photographic component. Shortly afterwards this turned into a printed magazine, also called Type 7. The connection with Porsche is written in Ted’s destiny. In fact, he tells us, this brand has always been part of his life. The first car he got into was the 911 SC in which his parents took him home from the hospital as soon as he was born. He now owns a 1976 Porsche 911S, restored to perfection and in every detail.