The Nostalgia of Forgotten Gods: Cord, USA, 1929-1937

The history of Cord, born due to Errett Lobban Cord's ambitions to innovate in terms of mechanics and style, can be described as short but intense. Founded in 1929 in Indiana by the man who had already owned Auburn, Duesenberg and Lycoming Engines, he immediately amazed with a model called L-29, the first American front-wheel drive car. The aim of this choice was better handling due to the lower centre of gravity. The design was innovative and unusual, elegant yet sporty. It was no coincidence that it was chosen as the Pace Car of the 1930 Indianapolis 500.