The Myth of Italian Coachbuilders: Viotti

A name unjustly forgotten in the world of motors is Vittorio Viotti, who founded his eponymous coachbuilding company at just 21 years old. In post-war Turin, specifically in 1921, craftsmen were the "tailors" of the rolling chassis produced by manufacturers, who often weren’t yet organized to make complete cars. Additionally, many customers loved having cars made according to their tastes.