In 1978 Colin Chapman placed the seventh constructor’s trophy on his mantelpiece after becoming the highest-decorated manufacturer in Formula 1: at the time Enzo Ferrari had six, McLaren just one and Williams had yet to win a race. It was a period in which the Lotus brand reigned supreme and the prestige generated by these successes translated into abundant profits thanks in no small part to the lucrative sponsorships of the tobacco industry. A Formula 1 sponsorship he had invented in 1968.
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