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The History of Colors in Racing: Surprising Sponsorships

  • 02 November 2024
  • 5 min read
  • 6 images
The History of Colors in Racing: Surprising Sponsorships image

Photo credit: British GT Championship, Ferrari, F1, GT Motor Cars, Red Bull

Sponsorship has taken center stage even in ways that go against its mission. The most famous instance occurred in 2001 when Ferrari, with World Champion Michael Schumacher, won at Monza with no sponsor logos. At Schumacher's request, in respect for the many innocent victims of the 9/11 attacks, Ferrari removed all sponsors from cars and suits, leaving only one contrasting mark against the red: a black nose as a sign of mourning.

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