Promotional Vehicles Part 2: Cars for Advertising Food Products

As we saw in last week's introduction, which you can find here Promotional Vehicles: Marketing On Wheels, promotional vehicles have been widely used in the USA and Europe to advertise the most diverse products. In this episode we are going to present the most extravagant vehicles created for food sponsorship of all kinds. One of the earliest examples is certainly that of Milwaukee's Luick Dairy, a company that during the 1930s had an unknown number of vehicles built in the likeness of the milk bottle it marketed. It is unclear whether they were used more for deliveries or for promotional purposes, although a visible hatch in the rear of the truck indicates the possibility of the former. Clear and strong, however the message.