North American Racing Team, the famous NART

It’s almost as if it were a rule: those who founded important racing teams were almost always drivers. The “marketing” of such an enterprise requires a deep understanding of racing and what needs to be done to be successful. Luigi Chinetti was a master at this, having won three times at the Le Mans 24 Hours, the last one in 1949 with a privately organized Ferrari 166 MM team.